The Team
Ed O’Hara
Co-Founder / Chief
Brand & Marketing Officer
A legendary brand and marketing innovator whose Win the Heart philosophy has shaped the growth and positioning of many of the world’s most recognized brands. Across five decades, Ed’s work has helped define brands including HSBC, Colgate-Palmolive, Mastercard, Kraft General Foods, Calvin Klein, Adidas, ESPN, FIFA, MLB, NBA, NFL, NCAA, NHL, UFC, the New York Yankees, and the USOC.
Most notably, Ed has been instrumental in transforming sports branding from a $15B industry into a $60B global force—built on the proven conviction that brands win through emotional connection.
Gina Soloperto
Chief Intelligence Officer
25yr behavioral scientist leading consumer engagement campaigns Capital One, Johnson & Johnson, Nike, YouTube, the Brooklyn Nets, PepsiCo, AB InBev, and Volkswagen—turning human psychology into consumer growth. Leads decision-science across product, brand, and experimentation, translating behavioral insight into measurable lift in acquisition, retention, conversion, and long-term customer value.
Drew Logan
Founder &
CEO
30yr serial entrepreneur, patent inventor, and #1 bestselling author. As the original architect of 2Bē AI’s inference AI vision—and the only known person to survive 3 electro-cardiac deaths in one night—Drew brings relentless intensity, resilience, and energy to every project. Known for taking ideas from sketch to scale, he inspires and aligns teams around early value proposition—setting the pace and standards that turn vision into execution